Do you own a Facebook account?
What Is Facebook, Really?
In my opinion
Facebook is a branded utility, to some it the ‘Macco book’. It’s like another
World Wide Web, but with a profit motive. As a communications technology, it
has radically changed the ways we connect with one another. For example Lady
Gaga and Taylor Swift, Facebook is ubiquitous; you can’t go five minutes
without encountering the Facebook brand or the tiny blue “f”, whether in
traditional media (at the bottom of every TV news screen) or online (where
Facebook icons and “Like” buttons abound). Sure, services like LinkedIn,
Twitter, and foursquare have significant distribution. But usage data show how
Facebook dominates. It serves one in four of every display ad on the Web. It
accounts for nearly 10 percent of total time spent online by U.S. Web users
(just ahead of Google). It has more than 600 million users. It’s like a new
global telephone network, except that, rather than carry voice and data, its
“content” is personal profiles and connections; rich media; real-time
messaging; and an endless array of features, functions, and third-party apps.
For many online users, Facebook is to our era as revolutionary as the telephone
was a century earlier.
Second, Facebook is
preternaturally addictive. Conjure up yesteryear images of teens and
telephones, or teens and texting today. We humans are junkies for updates and
information — gossip, news, hearsay, chat. Curiosity about what’s going
on now is a natural human attribute. Of course, times have
changed. Facebook has woven itself into the warp and woof of all of our lives,
not only teenage lives. The more it satiates our curiosity, the more curiosity
we have to satiate.
Lastly, Facebook is
magnetic as a function of its social engagement. People are drawn to it,
because people are drawn to people. How much pull does Facebook exert? Google’s
own data tell us: in the last 24 months, Google’s top search term was
“Facebook.” Of the top five terms in 2010, two were “Facebook.com” and
“Facebook Login.” If Google has built a “database of intentions,” Facebook has
built a database of connections. One in every 13 people on earth uses Facebook.
With “Friend Finder” — a sometimes controversial feature that automatically suggests
people you might want to “friend” — Facebook operates a connection engine of
unprecedented scale and scope. It delivers on E.M. Forster’s famous dictum:
“Only connect.”
Read more @ https://blog.hubspot.com/marketing/what-is-digital-marketing
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Reference
Rayport,
J. F. (2014, July 23). What Is Facebook, Really? Retrieved from
https://hbr.org/2011/02/what-is-facebook-is-becoming
(n.d.). Picture Retrieved from https://www.doz.com/social-media/facebook-explained
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