Do you own a Facebook account?
What Is Facebook, Really? Do you own a Facebook account? In my opinion Facebook is a branded utility, to some it the ‘Macco book’. It’s like another World Wide Web, but with a profit motive. As a communications technology, it has radically changed the ways we connect with one another. For example Lady Gaga and Taylor Swift, Facebook is ubiquitous; you can’t go five minutes without encountering the Facebook brand or the tiny blue “f”, whether in traditional media (at the bottom of every TV news screen) or online (where Facebook icons and “Like” buttons abound). Sure, services like LinkedIn, Twitter, and foursquare have significant distribution. But usage data show how Facebook dominates. It serves one in four of every display ad on the Web. It accounts for nearly 10 percent of total time spent online by U.S. Web users (just ahead of Google). It has more than 600 million users. It’s like a new global telephone network, except that, rather than carry voice and data, its “co...
